Building brands | Liane Morris

wordsandideas3

Nov 8, 20222 min read

A Copywriter’s Niche - Storytelling to Build Customer Relationships

As a freelance copywriter there is always a pressure to niche. A copywriter can choose to niche by industry type and become a specialist...

lianemorris

May 12, 20223 min read

Boundaries and Balance as a Freelancer

In the spirit of change and improvement I made two big decisions about my working life this year (and it’s only May!) - I quit something...

lianemorris

Mar 3, 20223 min read

Blog Topics Made Easy - A Real Life Example

Every business owner knows that blogging is an essential component of digital marketing. In my previous blog post To Blog or Not to Blog?...

lianemorris

Sep 13, 20214 min read

A Copywriter’s Seven Step Process to Blog Writing

There are loads of tips on how to write a blog on the internet. A quick google search will deliver more advice than you know what to do...

lianemorris

Aug 9, 20214 min read

The Copywriting Process – What to Expect from your Copywriter

In my last blog I wrote about why blogging is important to your communications and marketing strategy. Quick summary: Blogging builds...

lianemorris

Jul 28, 20213 min read

To Blog or Not to Blog?

SHOULD YOU BE BLOGGING ON YOUR BUSINESS SITE? Short answer is YES! Many businesses today, make the mistake of concentrating all their...